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EnSync vs. Integration Platform as a Service (IPaaS)

CriteriaIPaaS (Zapier, MuleSoft, Workato, Tray.io)EnSync
Primary Use CasePre-built connectors for SaaS app integrationCustom B2B partner ecosystem integration
Integration ModelNo-code/low-code workflowsDeveloper-first SDK + API
Partner OnboardingPartners use pre-built connectorsSelf-service developer portal (15 min)
CustomizationLimited to available connectorsFully customizable event schemas
Real-Time CapabilityPolling-based (minutes delay) or webhooksTrue real-time (milliseconds)
Message DeliveryBest-effort (retries vary by platform)Guaranteed delivery + replay
Message OrderingNot guaranteedOrdered delivery per event type
Access ControlApp-level permissionsTwo-layer: permissions + subscriptions
Partner VisibilityWorkflow logs (limited)Full observability dashboard per partner
Message Retention7-30 days (varies by platform)Up to 30 days (plan-based)
Replay CapabilityManual re-run of workflowsBuilt-in replay
Schema ManagementConnector-defined schemas (inflexible)Structured events with versioning
Bidirectional CommunicationRequires separate workflowsNative bidirectional with targeted delivery
Event NamingConnector-specific namingPath-like hierarchy (payment/authorized)
Developer ExperienceNo-code UI (limited for complex logic)Lightweight SDK, full programmatic control
ScalabilityTask-based pricing (expensive at scale)Horizontal scaling (predictable pricing)
Data OwnershipData passes through IPaaS serversDirect partner-to-platform communication
Offline ResilienceWorkflow failures require manual interventionAutomatic retry + queue when partner offline
Cost ModelPer-task or per-workflow pricingPlatform fee (scales with usage)
Time to First IntegrationHours (if connector exists), weeks (if custom)Minutes
Best ForNon-technical users, standard SaaS integrationsDevelopers building custom partner ecosystems
Vendor Lock-InHigh (proprietary workflows)Low (standard SDK, open protocols)
Compliance/AuditWorkflow logs (limited retention)Full audit trails + searchable logs
Partner Self-ServicePartners need IPaaS accountEmbedded developer portal (no third-party account)

Bottom Line

IPaaS broadcasts via workflows. EnSync delivers to specific partners. IPaaS is for connecting off-the-shelf SaaS apps. EnSync is for building your own partner ecosystem with custom integrations at scale.

When to Choose IPaaS

  • You need to connect standard SaaS apps (Salesforce, HubSpot, etc.)
  • Non-technical users need to build integrations
  • You have simple, pre-defined workflows
  • You’re okay with polling delays and best-effort delivery

When to Choose EnSync

  • You’re building a custom B2B platform or partner ecosystem
  • You need targeted event delivery with multi-tenant isolation
  • You need real-time, reliable messaging
  • You want full control over event schemas and logic
  • You need developer-first SDK and API
  • You need two-layer access control (permissions + subscriptions)
  • You want predictable pricing at scale

Conclusion

“IPaaS connects off-the-shelf apps. EnSync builds custom partner ecosystems.”